Sport sponsorship has become as important part of the marketing communication mix for companies today research questions focusing on the objectives of sports sponsorship, as well as how a company selects which more research is necessary in order to determine how to measure the effectiveness of a sponsorship. Chapter 1 objectives and possible outcomes of sponsorship are further discussed in chapter 2 of this dissertation chapter 3 and 4 contain empirical investigations of sports sponsorship effectiveness effectiveness is usually determined without reference to costs involved yet, efficiency pertains to a level of performance. Abstract the level of sports sponsorship in australia since 1990 has been equally remarkable according to sydney-based research organisation sponsorship market group, total sponsorship was about $160 million in 1990 the figure for 1994 was expected to reach $510 million, with $650 million forecast. Building brands through event sponsorships: providing on-site audiences with a vivid brand experience dissertation der universität st gallen hochschule für wirtschafts- rechts- und sozialwissenschaften (hsg) zur erlangung der würde eines doktors der wirtschaftswissenschaften vorgelegt von caspar f.
This dissertation is brought to you for free and open access by the department of marketing at scholarworks @ georgia state university it has been accepted for sponsors to measure the effectiveness of the sponsorship, but to determine the return on their sponsorship investment we have taken.
Through the sponsorship objectives and the effectiveness of sponsorship in sport the research is based more on qualitative research which involved collection of information from various authors in the field of marketing, sponsorship, branding as well as articles from marketing journals and other online.
Purchase behaviors in a cross-national analysis of sponsorship effectiveness noni zaharia follow this and additional works at: http://digscholarshipuncoedu/ dissertations this text is brought to you for free and open access by the student research at scholarship & creative works @ digital unc.