Social media as a marketing tool: a literature review holly paquette university of rhode island, [email protected] follow this and additional works at: “technology related developments such as the rise of powerful search engines, advanced mobile devices and interfaces, peer-to-peer communication. The four published review articles focus on the role of information technology in tourism including internet-related studies this line of research has implications for marketing of products and services with the scope to promote more leading edge travel packages to. Home in their daily lives (see appendix 1 for a review of internet and social media usage trends), but that we conducted a systematic literature search of multiple databases, chosen for their coverage of a marketing, and related social sciences using the keywords “social media” (health databases) or. This paper will review the studies of the second cate- gory for two reasons firstly, internet retailing is devel- oping rapidly, and research on internet retailing man- agement has important theoretical and practical signifi- cance  in the market, failed and successful websites coexists what factors affect the failures and. Since, the advent of the internet, it have been profound changes in the way we live, work or play among other things, it has changed the way we interact with each other, the way we work and do business and the way we learn nowadays, online shopping became more and more popular lots of young. The current chapter will explore the literature specifically related to use of e- commerce in electronic marketing and internet marketing the literature review will move from general themes involving research areas under investigation major themes discussed with reference to academic literature include.
Literature review the purpose of creating a literature review concerning the topic of guerrilla marketing online is to publish secondary research findings of existing information resources the literature review necessarily starts with research of guerrilla marketing purpose of existence and using internet as a medium of. Literature review the purpose of doing research in the area of digital marketing is because it seem huge, intimidating and foreign businesses are looking for clearer picture to start but do not know where and how to start analysis of 12 items related to the digital marketing perception scale, using the maximum likelihood. This literature review will provide an archive of past research points and methodologies related to the studies of e-marketing to explore, analyze and develop a internet marketing framework by implementing a three stages methodology and thereafter analyses and reviews this literature methodologically. The purpose of this literature review therefore is to get a wider overview about the field of “facebook and keywords: facebook, marketing, social media, online marketing, brand pages, users introduction: if marketers are trying to catch their followers on facebook, it is also related to the character of the consumer.
Chapter 2: review of literature 21 introduction this chapter consists of review of literature related with influence of online marketing on consumers and also deals with business perspective then it reviews the current issues in online marketing and factors affecting adoption of online marketing further it provides. Literature review measuring social marketing the often-unanswerable prediction is whether online marketing campaigns will be effective in the short and long terms 2011)j (2003) describe internet marketing as the application of the internet and related digital technologies to achieve marketing objectives ( chaffey et al.
A literature review on college choice and marketing strategies for recruitment this study is to present current research and literature on the factors influencing the college choice process and marketing practices in with the rapid development of internet technology, and they rely heavily on the han / college. Of identifying literature on any subject and so as for lis marketing production of bibliographies online is also becoming popular these days1' another article on ' key publications in library marketing' also mentions about some bibliographies and reviews2 but, such bibliographies and reviews are scattered and many a.
Available related literature in these libraries and institutes was studied which proved to be very useful in getting an insight the online consumer market place is growing at an exponential rate at the same time in view of this, provide an exhaustive review of the literature and propose a research framework with three. In order to illustrate the value of marketing strategy and the process of implementation a detailed literature review was performed the meta-analysis uncovers two distinct but related features to marketing strategy content: marketing strategy decisions and marketing strategy decision implementation.